About Us

What makes us, us – Ita Crystals

We have done it with passion for three generations. We love the crystal world! We are differentiated wholesalers whose focus is not only buying bulk quantities, but rather having a unique look at each stone, primarily seeking quality and rarity.

This is who we are

An ethically sourced crystal wholesale buyer. Brazilian company also based in California, USA. Present in three wholesale gem shows over the world and now into the digital world.

Our Story

The story of Ita Crystals started 3 generations back in the 60’s when the gemstone market was popping and growing really fast.

It is undoubtedly a very difficult task to summarize in a short paper the mining history of mining in Brazil over the last five centuries. Our country has a huge variety of beautiful gemstones spread across all states.

In the 17th and 18th centuries, Brazil contributed for 50% of the world production of gold and diamond, promoting the prosperity and luxury of the Portuguese crown. You may have heard of the gold and diamond rush that happened in Minas Gerais, the same state where most of the crystals came from.

From the grandfather Milton, to son Carlos Vinicius who took over the business back in the 80’s. Always aiming for exponential growth, we had several aspects of business work, street fair, stores until we entered the international market doing wholesale gem shows.

Carlos and Magda are currently in Brazil collecting the best for the website and the gem shows. It is a meticulous job that requires you to live close to the mines and after purchasing it requires a series of steps to reach the final product. In Brazil, the team takes care of the purchase, quality analysis, stone cleaning, cutting and polishing if necessary until exporting somewhere in the globe.

Online Era

In 2020 Bruna, Carlos' daughter, took over the business in the US. Bruna's background has over 15 years of experience in the gem market and also in the largest gem fair in the world in addition to the knowledge acquired from the family that no money can buy.

Bachelor in Advertising at FAAP and MBA in Digital Marketing from ESPM concluded by the best Universities in Brazil.

Diamond grader from GIA - Gemological Institute of America. Among her many jobs, multinational companies she went through decided to opt for the job in which his heart beats strongest. As said in the beginning of this story - what makes us, us is that we do it with love.

Unifying the knowledge acquired throughout its life Ita Crystals is now immersed in the best way we can deliver to the digital world, aiming not only at selling, but also at sharing knowledge about the stones through our blog and informative content on social networks.

Gem Shows around the world

We have been present for over 20 years in the following gem shows:

Tucson Gem Show, Arizona
Every January

Sainte-Marie-aux-Mines, France
Every June

Denver Gem Show, Colorado
Every September

Munich Gem Show, Germany
Every October


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