About Us
Brazilian crystals, selected at the source
For three generations, the Ita family has worked directly with mining regions across Brazil, sourcing natural crystal specimens known for their formation, clarity, and scale.
Every piece begins its journey at the mine and is carefully selected before reaching collectors
around the world.
Selection over volume
At Ita Crystals, we do not focus on quantity. We focus on remarkable specimens.
Our crystals are selected for their structure, balance, and mineral character — pieces that stand out to collectors, designers, and galleries.
From Brazilian mines to international collectors.
Our story
In the 1980s, Carlos Vinicius, second generation of the Ita family, expanded the business from local markets in Brazil to international mineral shows, establishing Ita as a respected name in the wholesale crystal trade for over 30 years.
In 2020, Bruna de Paula, GIA trained in diamonds and colored stones, joined the business, continuing the Ita family legacy into a third generation.
Today, Ita Crystals operates between Minas Gerais, Brazil — one of the world’s most important crystal regions — and Florida in the United States, shipping worldwide.
We participate in major international gem shows including Sainte-Marie-aux, Tucson, Denver
and Munich.
Sincerely,
The Ita Family.
Online Era
In 2020 Bruna, Carlos' daughter, took over the business in the US.
Bruna's background has over 15 years of experience in the gem market and also in the largest gem fair in the world in addition to the knowledge acquired from the family that no money can buy.
Bachelor in Advertising at FAAP and MBA in Digital Marketing from ESPM concluded by the best Universities in Brazil.
Diamond grader from GIA - Gemological Institute of America.
Among her many jobs, multinational companies she went through decided to opt for the job in which his heart beats strongest. As said in the beginning of this story - what makes us, us is that we do it with love.
Unifying the knowledge acquired throughout its life Ita Crystals is now immersed in the best way we can deliver to the digital world, aiming not only at selling, but also at sharing knowledge about the stones through our blog and informative content on social networks.
International Mineral Shows
Three decades exhibiting at the world’s leading mineral shows.
Sainte-Marie-aux-Mines — France
June 24 – 27, 2026
Denver Gem Show — USA
September 10 – 18, 2026
Munich Mineral Show — Germany
October 22 – 25, 2026
Tucson Gem Show — USA
January 24 – February 14, 2027